Developing and Marketing your First Gaming App

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Developing and Marketing your First Gaming App

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Are you a mobile gaming freak? Who wouldn’t enjoy an adventurous game over the smart phone with appealing features and great UI design? Yes the crave for mobile games has been scaling up drastically and companies focusing into this technology space has been increasing lately. So let us detail into the essentials to develop a gaming app from the scratch, launch it and market it to gain the required popularity.

The overview of the Gaming Market:

Every business space has its own set of regulations on which it is definitely grounded. It is undeniable that the gaming space has been evolving only in the recent past probably due to the lack of top-notch smart phones. With the emergence of high-tech smart phones backed by future ready technology, the gaming industry has begun to experience a boom like never before.

Survey says that in 2017 the gaming industry generated revenue of $100 billion out of which $37 billion was exclusively from the mobile gaming industry.  

Android and iOS app Download and Usage:

App download and usage is a cardinal aspect of gaming. Now that your gaming app has been developed, the next step is reaching out to your target audience as part of any marketing strategy. Here, we have Google play store and Apply play store which comes to the rescue. These play stores are a collection of apps which adhere to regulations set by Google and Apple respectively. Customers can use these to easily download and access the gaming apps of their choice. This has been a highly commendable medium to connect across to the users and win their hearts.

Considering latest design trends:

Gaming apps and UI are complementary and interdependent. The first thing a player looks for is a great look and feel of the game. Imbibing the latest UI trends and framework is a quintessential to leave a good impression on the users. Though there are several aspects in the UI design of a gaming mobile app, the colors, style of the icons used, navigation are given the highest priority. Again, the language and visuals used need to be understandable. Proper notifications should be given to the player when there are background processes happening. A standard UI design should be followed throughout the app design for quicker recognition and ease of use. Do explore these options to earn the edge over your competitors.

Finding different types of apps:

Though there is a platter of gaming apps to choose from, it is the sole interest of the player to find the appropriate app and proceed. Any gaming app should be able to provide a variety of choices to its users for the ease of the players. Google play store and Apple play store serves this purpose the best by offering a great collection of gaming apps for the gamers to choose from. You could use them effectively to reach out to your customers and build a deeper connection.

Focusing on Mobile Application Development:

A state-of-the-art mobile development strategy pays off to popularize any gaming app. The core to the success of any mobile development concept is to be mobile-friendly. The app developed should be compatible with different technologies across mobiles. The entire user interface of the app should be easy to use on mobile. With increasing adoption of smart phones, mobile development has become the core of any successful gaming app. Ensure to offer the best, the mobile way.

Considering costs:

Though play stores offer gaming apps free of costs, there are few gaming apps which are applicable to charges. In such cases, if you would like to introduce your gaming app, you would need to do a research about the cost of your app and the best possible price you could give away your app for.

Marketing rules:

Marketing strategy for familiarizing any gaming app lies in spreading the news about your app launch. Drain all sources including social media. Let all your contacts come to know about your app. Word of mouth plays an important role in promotion and marketing. Keep responding to queries and remain active on all possible channels.

Expecting results:

Any marketing plan for that matter takes time to show up results. Though gaming has become prevalent, it is still in its nascent stages. Give your plan sometime to breed prospects and keep trying to reach out to your target audience.

Gaming has become a passion amongst youngsters and it is utmost required to strike the right chord! Keep focusing on your marketing goals and reap exemplary business benefits.

Swetha S

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