Digital marketers have learned many different ways to reach out to customers in friendly and non-intrusive messages. One of the most unexpectedly useful ways to communicate with customers is through emojis. As many mobile apps communicate with their users through push notifications, it’s important to make sure that messages are well-received. Here are some tips for using emojis to communicate effectively.
Emojis add color to normally-bland text and have been found to significantly increase engagement on social media posts: for instance, tweets with emoji were found to have increased engagement by 25.4%. Younger users especially use emojis more regularly and there is no stigma against using them in professional communication provided the subject matter is not too serious. There are thousands of emojis supported by Unicode that can communicate different ideas or serve as a visual representation of the content being promoted.
The Value of Push Notifications
Push notifications are a way for brands with mobile apps to directly send messages to their users even when they aren’t using the app. This is a valuable means of communication that keeps users in the loop and engaged with the brand’s latest updates. Push notifications can be tailored to specific subsets of the audience based on metrics collected by the app, enabling communication with particular groups such as the users with the most activity or those who have been inactive for some time and might appreciate reminder messages.
As push notifications reach users through the same medium where they communicate on chat apps and social media on their mobile devices, receiving messages from their apps using emoji will feel natural to app users.
Using Emojis in Brand Messaging
Some of the most popular emoji are basic gestures like ?Thumbs Up ,❤️ Red Heart, and ?Pointing Finger. ? or ? can be a simple, attention-grabbing way to point to the key part of a news message. ❤️ can show love and care toward the recipient, while ? indicates excitement at a big, surprising announcement. Face emojis are a long-established way of sharing facial expressions like happiness and surprise. Use ? and other seasonal ones for the right holidays for best effect. Try to make them a regular and casual part of all of your notifications, so they don’t seem jarring.
eCommerce and mCommerce stores will always have new things to tell their customers, so they can benefit greatly from tailoring their updates with appealing emojis. A food delivery app can find all the emojis they can imagine like ????? to go with their products. Push notifications can be used to announce new products in stock or special discounts, and applying customized emojis that match each product can serve as visual marketing that causes customers to picture an edible food they might want to order.
Emojis can also communicate a lot in a few symbols. When you want to avoid overwhelming users with text, they can shorten a message significantly and trim it to the most important words. Use a bell ? to call for attention, one of several clock ? emojis to show that time for a deal is running out, and ? dollar signs to show opportunities for savings. Instead, devote the text to a unique and personal message for your customers.
Depending on the business, it may be possible to create an association between your products or services and a certain emoji or set of them. Carefully choosing and employing them over repeated social media posts and push notifications can have a positive effect and make customers feel connected, building brand loyalty.
Tailoring marketing messages to your customers with emoji can result in receiving a better reception and make them feel a call to action more strongly. Make app users feel like there is thought and care put into every message. Raising customer engagement can lead to stronger relationships and more loyal customers.