Online shopping is one of the trending forms of business promotion. In case you have a business running but fail to attract significant traffic, odds are something isn’t right and you need to figure out what you need to do fast.
Based on research done by Morgan Stanley Research, online grocery shopping through mobile apps would open new doors for the e-commerce industry to reach new heights. Online shopping might not be a new term but online grocery shopping definitely is.
In an era where people search for comfort and quality, online delivery is a must for every business vertical. And similar is the case with grocery delivery.
Thinking about this, having an online store might have worked for you during the initial stages but with rising competition, you need to channelize your business through a different media and that is nothing but, a mobile app. With 2.7 smartphone users worldwide, a mobile app is the best way to promote business.
Grocery Delivery App
Having an online store is one thing and having a fully functional one, another. With growing popularity and usage of mobile devices and likewise, smart apps become imperative that business owners streamline their business operations in a manner that targets a wider audience base and lure them, engage with your brand.
According to research, 51% of smartphone users find a product through mobile apps. Hence, integrating your business within an app would be the best way to promote the same.
Benefits of having a mobile app in place
- User-Friendly Interface
Considering the fact that apps have an intuitive interface, it enables users to seamlessly integrate with your business and look for products on the go.
- Detailed Product Categorization
The grocery app is tailored in the sense that every minute detail is segmented and then presented to the users. This gives users a far better view, easing the manner in which customers view different items and purchase the right one. When a customer finds it’s hard to connect with a brand, odds are you just lost a potential customer.
- Multiple Modes of Payment
Mobile apps are bestowed with several payment choices that offer consumers the ease to make payment as per their convenience. This helps in building user trust and compels users to revisit your store and make a purchase.
- Offers and Discounts
Mobile apps come along with plenty of deals and occasional offers that lure customers to visit the app and make a purchase. Several marketers provide coupons or codes that offer a certain discount on every login. This further grabs user attention and ends up with the user downloading the app
- Real-Time Notifications
Mobile apps are adept in smarter technology and one of them is sending push notifications. Every time there is a new item or an offer or any discount, the customer is notified through the app. This leads to a long term engagement between the customer and the store owner, in a way promoting the online store.
In a nutshell, having a mobile app for your grocery delivery business is no more a choice but it is the need of the hour. In order to attract more and more customers, gain trust and amplify your business, channeling it through an app is a must.