How to Build Trust With Your eCommerce Website
A customer will always purchase a product or service from someone they know over a new entity. The largest indicator of success on the internet is whether you are considered trustworthy according to your consumer base. Acting trustworthy is not the same as being recognized as a brand worthy of your customer’s trust. Therefore, when creating a strategy for your mobile commerce or eCommerce platform, consider methods that will garner trust for your brand.
Implement Trust Seals
A trust seal is given to your website by an entity. It ensures your customer that you are a trusted brand.
Easy Access to Customer Support
Allowing your customers the option to opt for customer support will give them peace and ease of mind. Create this option and make it obvious on your mCommerce platform.
Offer Real Testimonials and Customer Reviews
Offering a product with 600 reviews at a four-star rating is likely to outsell a better quality product with one review and a five-star rating. The recommendation of others will enhance the reliability factor or your website as well as give customers an idea of what products are right for them.
Always Offer Refunds and Great Customer Service
Your customer service is a direct reflection on who you are. Customer service representatives are the link between you and your customer. Trust is gained by achieving a simple but hard trait: simplicity. Make it simple for your customer to achieve what they desire.
Display High Levels of Social Proof
Integrating Facebook and Twitter into your business plan allows your customer to utilize direct contact with you. If you have a high number of followers or likes, this will lead others to question why they haven’t heard of you before.
Use a Visual Checkout Process
Visual checkouts ease the stress of your consumer. Allowing them to view what they are purchasing in clear and defined terms is central to developing trust.
Using a secured payment gateway for an eCommerce or mCommerce website is critical. Many average citizens do not trust the security of the internet, this will differentiate you from your competition.
Customer Review and Feedback Forms
You want your customer to understand how much you care. With every purchase, send a feedback form to see how they felt about your checkout process and improve based on the findings.
The importance of trust is central to any mobile commerce platform. If you are lucky enough to have your customers trust you, you can ensure repeat business from a massive base of consumers. This provides your company with a sense of security as well as your consumer because they will understand they can trust in you to always perform at the highest levels. If you struggle to implement a trustworthy strategy into your business model, consider eGrove Systems Corporation. eGrove specializes in helping organizations and online businesses create strategies and find solutions based on trust.