Coronavirus pandemic has taken the world by storm. It has made ordinary and routine tasks pretty challenging. Even going to the grocery store sounds a challenge. Should I wear a mask for protection? What if the produce and processed food packets I purchase are contaminated with the virus? How do I do grocery shopping? Well, there are endless questions! In order to ensure the safety of the citizens and prevent the COVID-19 from further spreading, the government has taken some preventive measures. For example, there is only a limited time for grocery shopping. In fact, the grocery items are being supplied to homes in some provinces.
While restaurants, cafés, and shops have gotten closed due to the growing risk of COVID-19, grocery stores stay open. In fact, people are constantly requested to not panic if they find the supermarket shelves empty. There is enough produce for every household. The pandemic has not affected the supply of grocery items. However, grocery stores are only allowed to stay open for a few hours every day. With that said, there is plenty of time for the grocery store owners to think about their marketing strategies and grow their business online. So, how can you do that? Let’s find out:
Shopping Through the Grocery Mobile App
The only way to stop this deadly virus from spreading is by staying home. The on-demand grocery service apps are being extensively used for shopping during this epidemic. People used grocery apps even before the pandemic. They found it easier to order their required items in one click and have it all delivered at their doorstep. After all, who likes to go to supermarkets and stand in the waiting line for the checkout?
The current situation has made these apps even more popular. No one wants to risk their lives by going to the crowded supermarkets. You never know who in the grocery market is infected with the virus. Even one infected person has the potential to spread the virus to a large number of people in no time. With that being said, it is super important for people to stay home and order their groceries online.
In most countries, people are asked to use the grocery shop apps to order their required items. These products are then delivered to their homes safely. This way they don’t need to come out of the home. Now that the demand for online grocery is rising, what can the store owners do to boost their conversions in the current situation?
Optimize Your Website for Smartphones
With more and more people embracing online shopping, it is time for grocery stores to optimize their websites for mobiles. Today, people use their smartphones to shop for groceries. It is convenient for them to add their required items to the cart, place an order, and complete the checkout process. Businesses that have adapted to this change are highly likely to grow even in the pandemic. In fact, this step will help you build a loyal customer base over time.
Haven’t you seen how omnichannel marketing has become a trend these days? Mobile optimization is an important aspect of omnichannel marketing. All your customers need to do is download your grocery app from the app store, check out the list of the available grocery items, add the necessary products to their shopping cart, and initiate the payment. That’s it! Once the store owner has received the order, you can have the goods delivered to the given addresses quickly.
This helps grocery store owners create a positive impression on customers. There is a good chance the users, who used your grocery mobile app during a pandemic will turn into your regular customers.