With millions of mobile apps available for download in app stores, brands know that strong mobile app marketing campaigns are the only way to stand out in the application market. There is no use of an app that boasts amazing features yet is unknown to your target audience. You can build a high-quality and outstanding application. But, you can’t expect your app to increase your conversions and sales without a powerful marketing strategy.
What is the best way to market an app?
The mobile app marketing process starts with the introduction of your app to your target audience. It involves all the strategies that allure your users into finding your mobile app, installing it, and becoming your loyal customer. Are you searching for tips on how to market an app successfully? Let’s have a look at the popular iOS and android app marketing strategy for app promotion.
Use Social Media
Just copying and pasting the link to your mobile app on social networking channels is not enough. You need to garner the attention of the audience by engaging them.
For example, you can share your mobile app screenshots on Instagram or Facebook stories. You can also introduce the USP of the app in the bio. So far, social platforms have been a great way of promoting your mobile app. People are likely to click on the app URL if they find it intriguing, engaging, and useful. You can also hire a marketing agency to promote an app on social media.
Design a Landing Page
Websites drive a large amount of traffic to your mobile apps. Once the app deployment process is over, create a 15-20 minutes video teaser about your app. You can add the essential features and functionalities that your application covers.
Building a website and brand authority in search engines takes time and effort. You must start the website development and landing page designing process months before the app launch date. This will give you enough time to optimize your website for search engines.
You should also ask users to subscribe to your website and share their emails so that you can notify them when the app launches in the app store.
Nowadays, influencer marketing has become a standard practice for brand marketing. The mobile app is not an exception. You can contact influencers, bloggers, and famous personalities to share an honest review of your app on their social media accounts or blog. People are likely to consider influencers’ advice and download your mobile app.
Blogging is the easiest yet essential marketing method. You must start a blog and publish engaging and high-quality posts regularly. Blogging allows users to build their brand by sharing useful information with the audience. By the time your mobile app is ready to be launched, you will already have a decent number of followers on your blog.
You can also post your app’s screenshots, video tutorials, app description, customer reviews and ratings, and more.
Optimize your App for Ranking
More than 65% of mobile apps are discovered straight from the app store. That being said, brands must focus on their app optimization for search engines. Search for your industry-specific keyword and write a short and crispy app description. Include some screenshots and video tutorials to provide the users with an insight into your mobile application.
Try to tempt users into downloading your app and leaving a review in the app store. A positive review and search engine optimized app can increase your ranking in the app market.
So, these were some unique ways to promote an app. Follow these mobile app marketing tips and improve your app’s visibility.
Source: Tips to Market the Mobile App