Why Mobile apps are crucial for business in today’s world:
We live in the digital age, and digital gadgets dominate every aspect of our lives. Did you know? The average American’s screen time is 7 hours and 4 minutes. It is too much screen time, isn’t it? So, If you are doing business and want to reach potential customers, you need to get onto their platform, which is digital. A recent study shows that 91 percent of Americans are using Smartphones to access the internet. So, you desperately need to build a mobile app for your business to reach them online.
Thus, you decided to take the plunge, and now you are hunting for an app development company or freelancer for your mobile app. There are a lot of companies and freelancers available in the market, so you need to be very cautious before starting this daunting task. Take a deep breath. Here we have listed the 7 common mistakes people and companies make in their mobile app building. Take a glance; I am sure you’ll figure it out.
Choosing a mobile app development company without proper research
Choosing a mobile app development company is crucial, and it is the first step in designing an app. Before choosing, you have to be pretty clear about why your business needs to develop a mobile application and what its features are. You can do some quick research with your competitor’s app. Once you are clear about what you want in your app, you can move on to the next step.
Mobile apps, like websites, have various categories, and you must choose a team with hands-on experience in that category. If you are looking for an e-commerce app, you have to select an organization that has years of experience in that field. You can ask about their portfolio, their previous client references, and the required time to complete the project. After getting the details, you can check their portfolio, analyze their client references, and evaluate them. The success of your mobile app truly depends on the mobile app development company you choose.
ElitemCommerce is a very professional New Jersey based organization known as the best B2B e-commerce platform, and it also has years of experience in mobile app development. You can refer to their previous client testimonials for reference.
Building a poor UI/UX design:
As you know, UI, or user interface, and UX, or user experience, are the talk of the town these days, and each and every business is opting for them for their website or mobile app. In this techno-savvy world, People are impatient, and you have only seconds to impress them when they visit your app for website. For that, your UI and UX have to be excellent. You have to make the user engage with your mobile app. If they are satisfied, they will refer your app to more people, which leads to success. The UI/UX design helps with user retention and also creates a strong bond between customers and your business. The retention, results in good profit for your business.
But on the other hand, if you have poor UI/UX design, no one will stay in our app, which will be a huge loss for your business. You have to select a mobile app development company that has well-experienced UI and UX designers and also designs apps with React Native.
Lack of mobile app testing before launch:
App testing plays an important role in the success of any mobile app. If your developer doesn’t do enough testing, it will lead to the failure of your app. Make sure that your app development company runs all major tests like compatibility testing, performance testing, security testing, and so on.
Without proper testing, your app will end up with a lot of bugs and negative reviews, and your users will be frustrated. This leads to a huge loss for your business. A recent study on mobile app users reveals that the retention rate was less than 5% on the 30th day of app download when compared to the 1st day of app download. “Remember that the first impression is the best impression.” Likewise, you have to impress your app users instantly on their first visit. So choose wisely.
Not Optimizing Mobile Apps for Performance:
When we talk about mobile apps, performance optimization has paramount importance. Normally, app users abandon a task if the mobile app is not optimized. Poor performance can affect your business’s revenue and retention. Nobody visits a mobile app that crashes suddenly, takes forever to load, and is full of issues. According to a Google source, 53% of users abandon an app if it takes longer than 3 seconds to load.
Therefore, you have to look for a mobile app development company or Android development company that already has successful mobile apps. You can hire a company that specializes in mobile app development, and you can transfer your responsibility to them.
No proper planning in App Marketing Strategy:
Do you want your app to be unrecognizable to potential users? Or do you need a lot of successful downloads? Even if you have a great app, you need a properly planned app marketing strategy. Without proper marketing, your mobile app will miserably fail in the market. App marketing is a vital step in obtaining new users, so you need a well-planned marketing plan before and after the launch of the mobile app.
Find a mobile app development company that has well-experienced app marketers and has previously launched successful marketing campaigns for apps.
Not Understanding the Target Audience:
Before moving into app development, you need to research a few things. Why your business needs a mobile app and what features your potential customers are expecting in your app As a business owner, you should not assume anything about the customer’s needs. Before starting app development, you have to do user and market research.
After this research, you have to clearly explain to the development team who your target audience is and their interests, social status, area of interest, and so on. You have to determine the unique value proposition of your app and create it accordingly.
Underestimating the development cost of the app:
One of the most significant mistakes in app development is underestimating the development cost of the app. This leads to budget limitations and a defective product. To avoid this, it is very important to estimate all the expenses involved in the mobile app development process. You have to select a company that is transparent in its pricing and has no hidden charges. Before signing up, check the average market cost of app development in the industry.
By considering only the price, some people will end up with cheap app development companies. Those companies normally don’t customize an app for you. They will simply clone any other popular mobile app that matches your needs. Or else you can select freelancers with inadequate knowledge. So, don’t make these mistakes; select a company that is transparent and successful.
Why you should choose EMC to avoid these mistakes:
Developing a progressive web app for your business is a tiresome process that requires cautious planning and implementation. EMC, or ElitemCommerce, is a NJ-based organization with its head office in East Brunswick, New Jersey. Elitemcommerce’s proficiency helps to measure user requirements and aids them in creating fascinating and successful mobile applications. Based on their previous projects, We can assure you that EMC won’t make any of the mistakes mentioned above and will give you a customized, bug-free mobile app for your business. You can also refer to their positive reviews on the net, and you can see their previous mobile applications for your reference.