In the competitive app market, it has become pretty difficult for brands to get discovered in the app store. No matter how advanced and useful your mobile app is, it can’t give you the expected results without a proper marketing and app launch strategy.
Nowadays, customers prefer mCommerce. They consider mobile apps the easiest and convenient way to interact with their favorite brands. You can’t just submit your app to the app store and expect your target audience to download your business application and make it successful. To make your app successful in the market, you need to consider advanced mobile app development and launch tactics.
Test Your App
Before the final launch, you must schedule a thorough testing of your app on users. This will help you collect unbiased and real-time feedback. Allow your potential customers to explore the app and navigate through it. Take their feedback and work on the sections and functionalities that need improvement.
Read More: An Insight into the Mobile Application Development Process
You can even request the testers to market your app and leave a good review and rating on the launch date. Turn your testers into app ambassadors and leverage the quick app promotion benefits.
Offer an In-App Feedback Option
The negative rating is the major turn off for your potential users. Similarly, no one would like to download an application that hasn’t received authentic reviews. If you keep the store review channel the only option for your users to report any bugs or problem, you are going to receive many negative reviews.
The best way to avoid negative ratings is by providing users with an in-app feedback channel. Let your users report any complaint using the in-app feedback section. This will also help the app owner to understand their customer’s problems and solve the disputes quickly.
Develop Your App Marketing Strategy
Never wait until the app launch date to plan your Mobile App Marketing strategy. A successful mobile app is the one that’s introduced in the market much before it is launched in the app store. In fact, you should start planning marketing strategies as soon as the mobile app development process begins.
Advance marketing helps users to spread awareness of their mobile app before release. You can build customer engagement, introduce interesting app features, and upload teasers to grow your audience. A marketing plan is divided into pre-launch, launch, and post-launch phases. You must also leverage social media, websites, and other online marketing channels to promote your app.
So far, videos have proven the best marketing tools for mobile apps. The users prefer to check the video tutorials to learn about the app features before they hit the install button. Brands can invest in video marketing to increase app awareness amongst their target audience. You can include the app features, functionalities, USP, and goals in the video. This video can be published on websites and social networking channels for better promotion.
Consider App Store Optimization
A professional mobile app builder not only designs your app but promotes it during the launch. Your job isn’t completed with the application launch in the app store. In fact, the real marketing strategy begins after the mobile app submission. To make your app easily discoverable to the target audience, invest in app store optimization. This will bring organic traffic to your application and encourage users to download your app.
Research your competitor’s ASO tactics and note the keywords their app is ranking for. You don’t necessarily have to adopt the same keywords and ranking strategy. But, try to keep it somewhat similar or even better to rank higher in the search results.
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