But how can retailers tap into the potential of M-commerce? What changes can help grow your customer base or increase retention? There are tons of marketing options to attract the attention of new and existing clients, but if you want a quick customer response and a solid boost in your revenue, mobile loyalty programs are your best bet. In this post, we’ve explored the benefits of implementing loyalty programs into your M-commerce marketing strategy. Let’s get started.

Mobile Loyalty: How It Works?

A loyalty program is one of the most powerful marketing tools for a business planning to grow its clientele or retain existing customers. Mobile loyalty is exactly what the name suggests — a loyalty program accessible on smartphones. It’s an excellent strategy for businesses that want their customers to return to their stores for repeat shopping, showing that their loyalty is appreciated and valued.

However, studies reveal that customers do the math before signing up for such programs. Just giving a few reward points for each purchase won’t garner their attention. If you want to make an impact, you need to come up with an impressive mobile-optimized loyalty program that allows flexibility in spending. Your loyal customers must be able to spend the reward points however they like and for whichever product they prefer. 

Take Starbucks, for example. The company attributes a whopping 40% of its sales to its reward programs. They have created a simple yet appealing loyalty program that is accessible through mobile devices. For every dollar spent on Starbucks, a customer earns some stars. 

The best part is that you just need 25 stars to redeem them for free food and drinks at Starbucks. The more you spend, the more stars you’ll earn, and the more you can buy free food. In addition, Starbucks offers many exclusive benefits to its loyal members. This encourages Starbucks customers to accumulate reward points and return them for repeat purchases.

How Mobile Loyalty Helps with Customer Retention

The benefits of loyalty programs go beyond discounts, cashback, and free products. Let’s see how it helps businesses retain customers.

Customer Engagement

As mentioned above, loyalty programs are not just about incentivizing purchases. It’s more about creating a personalized and engaging shopping experience for loyal customers. It tells a lot about a customer’s buying preferences and budget. 

An engaging and interactive shopping experience ensures that your customers often check your website or respond to your push notifications and emails for the latest offers. Loyalty programs also serve as a communication channel, which helps businesses send updates about the latest offerings, price drops, a discount, and other such information to the selected buyers.

Incentives

Who wouldn’t want to receive free products, discounts on their favorite items, cashback offers, and other incentives? Loyalty programs, especially those optimized for smartphone users, seem promising. 

They are so effective that the right loyalty program can encourage a customer to buy products they didn’t intend to purchase before visiting your store. Some programs are designed to convince buyers to add more products to their shopping carts and make frequent purchases to level up their membership and get more exclusive, discounted deals.

Personalized Shopping Experience

Most customer loyalty programs are designed to cater to customers’s individual needs and preferences. Businesses collect extensive data about customers’ buying behaviors based on their previous purchases and how they use the incentives. 

They use this data to segment their audience and send relevant ads and updates about different offers. This personalized shopping journey allows customers to get multiple rewards, which results in major savings. For retailers, a loyalty program translates into more customer visits and, hence, increased sales and revenue. So, it’s a win-win. 

Popular mobile loyalty programs 

Here are a few popular mobile loyalty programs you can integrate into your marketing strategy to boost customer retention.

Scan and earn

This feature requires in-app QR code scanning. Once customers complete a purchase at your store, they must click the picture of the receipt or scan the barcode on the packaging through your company’s app. Once the information is updated and verified, a specific number of reward points are transferred to the customer’s account. They can redeem them once they reach a minimum pre-determined redemption point. 

Loyalty Reward Catalog

There are two benefits to adding a loyalty reward catalog to your online store.

One, your customers can select from a wide variety of products they can buy for free or at a discounted price using the reward points they’ve earned from previous purchases.

Secondly, it’s a good advertising strategy to show your customers your offerings other than the ones they’ve explored or bought. There’s a chance they might invest in your other products if they seem relevant to their requirements.

Loyalty Coupons

You may have seen or used coupon codes to avail discounts on different products. Nearly every industry leverages coupon codes for loyal customers, from restaurants to skincare shops to clothing stores. Let your customers use a special code to enjoy a discount on their favorite product or cashback rewards. It’s a great way to boost your revenue and get your customers to revisit your store.

Conclusion

Mobily loyalty gives buyers a solid reason to continue shopping at your store. You need a high-quality mobile app that supports a loyalty program, the right loyalty mechanism that brings your customers back to your store, and a personalized shopping journey that meets your customers’ demands. That’s how you can use an e-commerce loyalty program to your advantage.

The post The Mobile Loyalty Advantage: Retaining Customers in the Age of M-Commerce appeared first on ElitemCommerce.

Reach out to a broader customer base

With email marketing, you will first have to identify the customers you want to send the emails. When you consider push notification, you will find that you can reach out to a broader customer. Push notifications are usually in the form of pop-up advertisements that appear on the mobile device.

It is similar to the ads that appear when clients browse through a website. Since it does not identify a particular customer base but reaches out to all clients browsing through a specific application, you can be assured that the ROI on the particular marketing strategy will be better. With the help of push notification, you can even attract customers who were initially not your targeted client base.

Attractive to customers

A push notification is a small snippet and not an extended reading material like an email. This means customers do not have to spend a long time reading through the report. They will only have to read a small sentence, and they will be intrigued. They will want to learn more, and you will be able to attract your customers better.

With the help of push notifications, customers often switch between mobile applications, check out other advertisements and products, which proves beneficial for the application and the advertiser. A simple snippet often demonstrates to be more attractive than a long worded email, in which a customer has to spend a long time reading and responding. 

Read also : Top 5 Communication Features Essential for Food delivery Apps

Can be customized with ease

A push notification developed for a particular eCommerce mobile app can be easily customized for another. So if you are thinking of ROI, you will not have to worry about creating separate notifications for different apps. Whereas, if you are thinking of email marketing, you will have to change the email content based on the customer base you are addressing. You cannot develop a single email for all customer bases. Email marketing is specific and customer-oriented.

But with push notifications, you do not have to worry about changing the content regularly, and hence, the investment in developing the marketing strategy and content is minimized. Therefore the ROI, too, can be achieved with ease and quickly. You will not have to worry about keeping on investing in a particular marketing strategy if you opt for push notification. You will have to develop it once, and you can use it multiple times.

Thus, both are excellent marketing strategies, but push notifications are better because it requires less investment. Additionally, you can realize your investment faster than email marketing. The only thing you need to be careful about push notifications is that it should not appear very frequently.

because customers can opt-out of receiving the notifications. If customers opt-out of the push notifications, then it will prove to be counterproductive as you will lose out of a prospective customer base. Therefore you should be a little strategic while deploying this particular marketing strategy. You should select the mobile applications where you want the notifications to appear and use them only there.

The post Push notification beats Email marketing strategies at ROI appeared first on ElitemCommerce.

Publicize any changes you’ve made

When announcing that you’re reopening through social media, email marketing, outdoor signage, and other locations, take the opportunity to show off the changes that your business has made. If you’ve expanded your off-premises and curbside pickup services, discuss them and talk about how convenient and accessible they are. 

If you’ve rearranged your dining room and kitchen set up to make it safer, display your work in progress. Take pictures and videos of your staff working to adapt the storefront to show the effort that you’ve made, rather than just letting them see the final result. When they see how hard you worked, they will appreciate your reopening more. 

Describe what you expect from your customers and what they should expect from you. If masks are required, make this clear to customers through signage. If seating in the dining room or outdoors is limited, announce what your capacity is and whether customers can expect delays in being seated. Encourage reservations so you don’t have to turn away parties at the door. Show your employees wearing personal protective equipment in the kitchen and dining rooms. 

Read Also :-Best Practices for Restaurant Inventory Management

Focus on your food

Remind customers how much they like your food and promote new, experimental menu items. Post recipes and cooking videos on your website and social media that show off your talented staff and their abilities. Publish a regular stream of updates to keep customers coming back for more if they enjoyed the last one, rather than leaving them disappointed. If you’re worried about giving away secrets, emphasize the quality of your kitchen and the skills of your staff rather than the unique ingredients. 

Put your dishes in your marketing images as well, highlighting the best of what you have to offer so customers will want to come back or try for the first time. 

Offer New Promotions and Rewards

Prepare a set of coupons, special offers, and rewards to incentivize customers to support your recovery. It may be a good opportunity to introduce a special loyalty rewards program for the customers who patronize you the most, especially if it’s integrated with your restaurant delivery app. Customers who gain points and discounts each time they visit will be encouraged to choose your restaurant instead of others. Give rewards for referrals as well, so customers will spread the word to their friends and family. 

In addition, try to convert customers who have been using your mobile ordering app into in-person customers. Send notifications and special offers to them in particular, as well as reminding them that they can get your food even fresher and prepared ideally in-person. 

List your current status everywhere you can

There are many sources people may go to learn if a restaurant is open. Check that your website is up to date with your hours of operation and other details, and do the same for social media.  Update your Google My Business account with current information to display on Google searches and maps. Update your restaurant delivery app so it includes this information so customers can see that your on-premises service is now open. 

Final thoughts: 

Having a strategy like this laid out in advance will ease the bumpy process of bringing a greater volume of traffic back into your restaurant. Effective marketing in-person and online can reach potential customers and give you a boost in attention to help in your recovery efforts. In addition to taking these steps, connect with your customers on a personal level—respond to their comments online, answer their questions, and assure them of your high-quality service and your commitment to their safety. Proceed toward a successful recovery in 2021

The post Create a Restaurant Reopening & Recovery Marketing Plan for 2021 appeared first on ElitemCommerce.

Yelp

Yelp is a comprehensive website that provides numerous citations and not just restaurants. If you enlist your restaurant on Yelp, you can give a detailed description of when your eatery was opened, your eatery’s unique features, and how you aim to provide your guests with a unique dining experience. Yelp also allows you to upload images so that anyone visiting the website gets a complete idea of your eatery. Your guests can also upload their reviews about your restaurant, which would add value to your business.

Trip Advisor

Trip Advisor is a website that allows both guests and hotel owners to upload information about the business organization. Guests can write about their experience during a stay in a hotel or a visit to a restaurant. Similarly, the owner of an eatery can upload information about his business to inform guests about the food served at his eatery. He could give all details about the menu, price, and ambience of his restaurant so that the guests are well-informed. This will help your guests get to understand your eatery better.

Zomato

Zomato not only provides guests with information about local restaurants but also works as a food delivery app. Your guests can log into the Zomato app to check out detailed information regarding the food served by your restaurant and even read the reviews posted by the guests who have visited your eatery. Similarly, they can even place an order for food directly through the app. Thus, Zomato is a comprehensive app that provides detailed information about your eatery and even can prove to be a useful tool in expanding your business. 

Read also:- Mobile POS Integration Checklist for Restaurant Owners

Allmenus

This is another website or citation site where your guests can check out the restaurants in their localities. All they need to do is a search based on the city and area in which they live. Here they will find different types of food items served by various restaurants. They can also check out through which app they can order the food. As a restaurant owner, you can upload your eatery’s menu on Allmenus if you are looking to accept orders online and make doorstep deliveries. This can help in improving your business extensively.

Open Table

OpenTable allows restaurant owners to upload detailed information about their business organization with images, comprehensive menus, and guests’ reviews. Here guests and even check out the ambience offered by the individual restaurants. The restaurants’ menus allow the guests to understand the type of expenses they are looking for if they book a table in a particular restaurant.

Thus, the various citation sites, websites, and the listing site will help you expand your businesses. However, you must check out the individual cites’ features and select only those that meet your requirements. This is important because each restaurant is unique, and hence, its features must be presented to the guests to attract them. So when you are advertising your eatery on a local citation and listing site, check out its features and start the process.

The post Best Local citation & listing sites for your Restaurant business appeared first on ElitemCommerce.

Black Friday, the day after Thanksgiving, has been a longtime source of retail revenue, but it’s equally important in eCommerce and mobile sales. From Black Friday to Cyber Monday, online shoppers are hunting for the best deals. According to the Button Mobile Commerce Report in 2019, mobile shoppers spent an average of $197, a 17% increase from 2018, and their average order value was $59, a 23% increase from 2018. Adobe Analytics called Black Friday “the biggest day ever for mobile,” revealing that it yielded $2.9 billion in sales from smartphones alone or 39% of all eCommerce sales. Here are some of the most effective approaches to a vibrant and successful Black Friday sales period. 

Prepare your website, mobile app, and marketing materials

Setting up a site to receive Black Friday traffic is best done well in advance. Testing for high performance is crucial since you can expect a higher number of visitors who will have a negative browsing experience if the site doesn’t load quickly and efficiently.  

Making full use of a mobile commerce app for your store, with a full inventory and Black Friday customization, is essential. In Cyber Week last year, Button’s report found that apps had 86% more conversions than mobile websites and had 27% more orders per customer. Customers during the 2019 holiday season also installed shopping apps at a 46% higher rate than the rest of the year. 

Updating the layout of your website and app can get customers engaged and interested in browsing. Create a page where all deals can be browsed one after another, as well as links to multiple different types of sales and offers that may get their attention. Using a content calendar can help you organize when to take different promotional steps, such as posting reviews on social media, sending out marketing emails for each product category, and running push notifications on your eCommerce app. 

Product-based Deals & Offers

Gifts for all

• Creating a Gift Guide
• Free gifts with a specific type of purchase

Fashion, Apparel & Accessories

• A Deal an Hour
• Sneak Peek Black Friday Deals
• Special Discounts and Offers to get Loyalty Points or Cash Back on Store E-wallet

Electronic Goods & Gadgets

• New Product Launch
• Extend Electronic and Gadget deals from Black Friday to Cyber Monday

Toys & Gift cards

• Bundle offers for Toys
• Free gift with every purchase
• Printable Gift cards

Food & Wine

• Deals from Third-party apps
• Deals for purchasing on the restaurant website
• Bundling Food and Wine deals, Combo meal deals

Tailor your selection for ideal gifts

In order to draw people to your products, having a selection of deals that make great gifts is essential. If possible, see if your store can support options like gift receipts and packaging to make products into better gifts.

Creating a gift guide

Make a gift guide as a landing page that’s promoted to new visitors, letting you introduce shoppers to a tailored selection of useful products from a wide variety of product categories, sizes, and price ranges. Provide an entry into your catalogue with ‘For him’ and ‘For her’ labels, plus engaging, personalized descriptions like “For those who hate staying indoors” or “For the ones who need the latest gadgets” so people can browse for whatever fits their loved ones best. 

Free gifts with a specific type of purchase

Giving away free items can make purchases feel rewarding. Promote your giveaways for purchases of a certain amount, using popular, affordable, and useful items. Accessories that go with a category of products are a good pick: phone accessories for electronics, a scarf for apparel, or clips or pins for fashion. 

Make fashion and apparel sales stand out

Apparel sales are a major Black Friday draw, and though in the past customers were reluctant to buy clothes online, online purchases now make up 38.6% of apparel sales and 100% of the growth in the industry. Make sure you’re highlighting deals meant for cooler weather while also having options for customers looking ahead toward spring. Test your store’s capability to select different colours, patterns, and sizes, and increase your inventory to prevent out-of-stock issues. 

Many of the hottest sellers in online apparel are from digital-first brands that can’t be bought from many stores. It’s a good idea to research which brands are trending in popularity on social media and expanding rapidly from direct sales, and see if you can get their most popular products on your store. With pages optimized for search engine traffic, you can gain traffic from those searching for unique branded keywords. 

A Deal An Hour

Flash sales increase the urgency of sales and drive customers toward purchasing now, and hourly updates can keep customers online and checking back on Black Friday, leading them to browse more sales overall and retaining them on your site. 

Sneak Peeks for Black Friday Deals

Customers want to know where to find the best deals, especially if supplies are limited. Post sneak previews of your upcoming deals to get them excited. A sneak peek can use gif, slideshow, or video of product images so customers can figure out which products will be discounted. This is also a good way to get customers to subscribe to email notifications or follow your social media. 

Special Discounts and Offers to get Loyalty Points or Cash Back on Store E-wallet

Remember that Black Friday brings in new customers who can become year-round shoppers. Loyalty programs play a major role in converting website visitors into regular customers. Offering loyalty points for purchases on Black Friday gets new and lapsed customers to sign up for membership programs so they can save money on future purchases. Cash-back offers that can be redeemed in the store’s e-wallet also bring customers back. For existing members, offer special exclusive bonuses like mystery savings, where customers get a code they can enter and find out how much they’ve saved at checkout. 

Read also : Increase Customer Loyalty Through Mobile Apps!

Keep electronics fresh and interesting

Consumer electronics represent a major opportunity for Black Friday sales. People are now on the lookout for affordable products for upgrading their home media experience, staying connected virtually, and improving their personal school and school technology. 

Launch new products in your store

Customers love the opportunity to browse new products and it will make your store experience feel fresh, so having the latest releases in consumer electronics, appliances, and accessories for purchase just as Black Friday comes around will make shoppers take a second look. 

Extend Electronic and Gadget deals from Black Friday to Cyber Monday

Having sales exclusive to Black Friday can create urgency to buy now, but extending sales across to Cyber Monday and the next week gives time for customers to sort their priorities and circle back to deals they may have missed. eCommerce has an advantage over brick and mortar retail on Cyber Monday when shoppers are back at work but are still looking for deals online. 

Offer variety in toys and games

Finding the right toy or game that will be a perfect gift for kids is a challenge, so variety and options are key when creating Black Friday deals. With dedicated toy stores fading and few ‘must-have’ items selling, online stores are the one area of toy sales growth, for example, Target’s 12% online growth in Q4 last year. 

Bundle Offers for Toys

Bundles and packages combining different offerings from a toy brand or multiple items like stuffed animals can be a good way to cover your bases and guarantee that customers have something to buy for the kids in their lives. It also helps you offload merchandise with varying levels of popularity at the same time without having to anticipate which will be most successful, avoiding getting left with excess stock.  

Free gift with every purchase

Small gifts that can be packaged with the order and shipped at no additional cost are a nice bonus that kids will enjoy, and many toy items are lightweight and low-cost, making them a fun add-on that can sway customers’ decision on whether to purchase from you. 

Printable Gift Cards

Selling gift cards for toy and game brands can be a good supply of gifts that won’t get returned or go unused. Printable gift cards can be created in any denomination and can be bought and given to others over the holidays, so they can complete all their shopping on your site without having to worry about finding the right gift. 

Food deals are also on the rise

With all the excitement and spending going on during Black Friday, food sellers can try to catch some of the atmospheres with their own deals. For restaurants, it’s a perfect opportunity after consumers are tired of cooking for themselves on Thanksgiving and customers are already looking for coupons and deals. 

Deals from third-party apps

Third-party restaurant and grocery delivery apps frequently offer coupons off an initial order to get customers to buy through their platforms for the first time. Giving free delivery on Black Friday is another appealing deal for the day. 

Deals for purchasing on the restaurant website

Restaurants themselves can give discounts on orders of a certain size or promote special Black Friday takeout packages for customers who order on their website or mobile app. Free sides or beverages in honour of Black Friday can also encourage more orders.

Bundling Food and Wine deals, Combo meal deals

Online stores can sell treats and luxuries like wine, chocolate, as holiday gifts or party necessities. Bundles of selected food and wines that are reduced from the individual prices can increase the amount of money spent in one order on Cyber Week. Restaurants can offer deals on special family meal packages meant for a relaxing, casual post-Thanksgiving cooldown dinner. 

Final Thoughts

It’s important to get started early so you have your Black Friday inventory in stock and you can figure out what to discount. Then you can start reminding customers that they should sign up for your email list, follow your social media pages, and download your app for the latest news. Using urgency and fear of missing out can get them to check your site and keep refreshing on Black Friday. Remember the value of mobile app sales as the ideal source of sales where you don’t have to worry about shoppers jumping to another site. And take the opportunity to gather information about your customers so you can lay the groundwork to turn new customers into regular shoppers who will keep shopping year-round.

The post Product-Driven Retail Deals for Black Friday & Cyber Monday 2020 appeared first on ElitemCommerce.

Summer is over and Halloween is on its way. What is your store doing to get ready for the Halloween celebrations this year? Despite the pandemic limiting some periods of celebration this year, many retailers are optimistic about the Halloween season and are finding new ways to market costumes, decorations, candy, and more. Consider trying some special marketing tactics this year to optimize your store to get customers into the Halloween spirit and raise your sales.

Halloween Opportunities for Online Sellers

The buildup to Halloween is typically a strong sales period, especially for holiday goods like costumes, candy, and decorations. The National Retail Federation estimated $8.8 billion in sales in 2019, nearly as high as the 2017 peak of over $9 billion. The average individual spends $86 on Halloween goods and increasingly turns online for shopping as opposed to visiting party stores. 68% of those surveyed intended to celebrate Halloween, and out of these, 95% of them buy candy, 72% buy decorations, and 67% get costumes. 

Retailers and online sellers can focus on these categories, but they now need to address how social media plays a factor in costume and decoration ideas, leading to unanticipated changes in what’s popular by the time the season rolls around. 

While some feared that Halloween and holiday sales would be disrupted due to the coronavirus pandemic, instead stores are ramping up faster than ever. Candy companies like Hershey have been stocking stores with their Halloween-themed products two to four weeks early this year. Citing that 55% of Halloween candy is consumed by the buyer, they can see that people will still have reason to buy candy even if there are fewer trick-or-treaters. Extending the ‘season’ also gives more time for retailers to showcase their Halloween products and get customers’ attention. Still, companies are adapting their offerings to the needs of consumers this year, and you should pay attention.

Preparing Your Store

Decorating your website in the spirit of Halloween with orange and black colours, spooky themes, and costumed characters can get customers interested and look into whatever special deals you are offering. Once you serve as a source for candy and decorations, it’s easier to convince them to keep browsing for other items in the same store. Plan out your deals in advance and release teasers to remind customers that they’re coming soon so they’ll check back regularly. Flash sales that warn customers that time is running out and new deals are stocking soon give customers a reason to keep visiting your store. 

Using social media, you can not only share news about your current and upcoming deals but also engage your customers by asking them to share their Halloween plans and offer rewards for the most impressive ones. Your employees can use your social media to show off costumes and decorations to show how good they look outside the packaging and stock photos. 

What to Sell This Halloween?

As established, candy, decorations, and costumes are the ‘big three’ categories where you have an opportunity to make your sales explode this Halloween. With effective marketing and discounts, your whole store can benefit from the holiday uptick in sales. Consider how this year is special and what will get customers excited about Halloween. With mobile app sales and fast delivery, you can appeal to customers avoiding crowded stores. 

Halloween Candy

Even if trick-or-treaters are fewer in number, people will want to have candy just in case or to eat themselves. CNN Business confirmed that sales of chocolate and other snack foods have risen compared to the same period last year, and manufacturers are producing packs of ‘fun-sized’ candies anticipating high sales. 

Decorations

Halloween-themed outdoor and indoor displays, from carved pumpkins to LED lighting and lawn decorations like skeletons, ghosts, and spiderwebs, could see a bump in sales this year. The pandemic has already led to people spending more time on gardening, lawn care, and outdoor decoration while they spend more time at home and in their neighbourhoods. Holiday decorations are a great way to get into the spirit while staying socially distant.

Costumes

Customers are looking for new and creative ideas for costumes, and dressing up is a good way to connect with others, whether in-person or virtually. They may not know what they want to be when they browse your site, so offering a variety of costumes, whether classic, timely, or innovative costumes is a great way to get more sales. 

Masks

Apparel makers have made masks a fashion accessory already and considering that Halloween is a holiday for masks, there’s an opportunity to sell spooky-themed versions yourself. Whether as an addition to a costume or as a substitute for people who aren’t able to go all-out this year, people will want to buy masks with creative and appropriate designs. 

Party Supplies

Read also:- How Food Delivery Services March on During the Pandemic Era

Halloween-themed paper goods, cups, napkins, etc. are big sellers for people throwing parties celebrating the holiday. Other party supplies could be popular; keeping in mind the growth of outdoor parties this year, think about selling outdoor supplies to make people comfortable throwing driveway and deck parties later in the year. 

Greeting Cards

Greeting cards are a great way to reach out to people who have been isolated and celebrate with them. Offer a good deal for cards in bulk and variety packs so buyers don’t feel as repetitive in their greetings, and they’ll be able to send to everyone they know. 

Bowls and Baskets

Halloween trick-or-treaters need baskets to hold the candy they get, meaning you can sell seasonally-themed baskets kids will want to carry around. And don’t forget that everyone needs a bowl or basket to store the candy that they give out. Shoppers planning to leave a basket of candy out for visitors will want to make it fit the theme of their decorations. 

Consider the email marketing subjects that will make your sales take off. Show off skulls ? and pumpkins? to get customers in the mood to see what your store has to offer. Example: Get in the Halloween ??? Spirit ? with our costumes, candy, decorations, and more!

Taking these strategies into account, you should be set for what we hope will be a unique and thriving Halloween. Encourage fun and safety while growing your customer base this season.

The post 7 Products & Merchandise to revive the Retail spirit of Pandemic Halloween 2020 appeared first on ElitemCommerce.

BBQ Up Your Menu

Labor Day is a traditional time for barbeques and cookouts, so bring the BBQ spirit to your menu with specials. Whether setting up outdoor grills or just adding the style and BBQ flavour to your menu items, giving customers a taste of the barbeque experience without having to put in the work of setting up cooking, and serving. Here are some email marketing subjects you can use for your menu. 

Outdoor dining is becoming popular due to social distancing, so if you have space, you can give your restaurant’s outdoor dining area a barbecue atmosphere that will make customers feel at home. Demonstrate that you are following the right procedures to keep your diners safe while welcoming them back. 

1. Labour Day BBQ With Us! BBQ Steak ?, $1 Hot Dogs, and More!
2. Finish Out Summer With Us! Limited-Time BBQ Menu Options!
3. We’re Firing Up the Grill With Our Labor Day Specials!
4. You’re Invited to our Labor Day ? Cookout!
5. Check Out our Labor Day BBQ Offers All Weekend Long!

We know it’s not easy to put out menu items on the fly, so make sure your suppliers can get you the ingredients you need in time and your chefs are experienced in making the order. Plus, make sure to update your online menu and mobile app listings to make sure your special BBQ items are visible to all your customers. 

Pay attention to the whole weekend and the times when everyone’s looking to have fun. Offer brunch deals on Monday when everyone’s having a relaxing work-free morning. 

Coupons and Offers to Get Customers at your Doorstep

Special holiday offers can bring customers in all weekend long. Basic discounts like $10 off for Labor Day or the whole weekend can bring diners in. Also, consider coupons for free drinks or appetizers with entrees to celebrate the holiday. Or offer discounted or free cold desserts like ice cream to escape the summer heat. Buy one, get one free is a great offer for items like sandwiches or burgers. Free kids meals can be attractive to families. 

Labor Day is a time for celebrating the end of summer, and you can offer beverages like cocktails with special summery themes to get drinkers excited to stop in. Try fruity and tropical flavours like pineapple, orange, and coconut and tiki-style cocktails. Alternately, offer a unique local cold beer they can’t get from anywhere else. 

1. Drinks ? Are On Us This Labor Day! Check Out Our ? Coupons!
2. Eat With Us This Labor Day and Get $10 Off
3. Double Your Burgers With Buy-One, Get One Free on Labor Day!
4. Toast the end of Summer ? with our Tropical Cocktails!
5. Cool off With Cold Desserts ? This Labor Day Weekend
6. Get One Last Family Meal This Summer With Free Kids Meals!

Serve Home BBQs with Delivery/Pickup Promotions

Some people would rather stay home and have parties by the pool on Labor Day, but that doesn’t mean you should forget about those customers! Your marketing can focus on delivery and pickup options that can make life easier for people who want to have a relaxing, stress-free holiday weekend with delicious food. Offer free or discounted delivery to convince people that ordering out is the way to go for their Labor Day. Update your mobile app with a summer theme and help customers order more easily. 

You can even help your customers set up a picnic in a single order. Let them order in advance and get a picnic basket filled with hot dogs, hamburgers, and your most popular side orders, all packaged securely, so they can pick up a great meal and eat out in nature. 

1. Relax, We’ll Handle the Cookout?! Delicious BBQ Delivered to You
2. This Labor Day, Bring Our BBQ ? Home to You with Free Delivery
3. 50% off Delivery, All Labor Day Weekend for Fresh, Tasty Specialties
4. Close Out Summer By The Pool, We Deliver ? the Food You Love
5. Eat Outdoors with our Special Labor Day Picnic ? Basket!

Read more :- Emojis in Push Notification Can Make Your Customers Feel Special

Share Advice and Connect With Cookouts and BBQ Events

Maybe some of your regular customers decided to cook themselves this Labor Day, or they’re travelling and can’t go to your restaurant. You can still connect with them in memorable ways with your marketing emails and website content to maintain your brand relationship. Share tips on ingredients, preparations, and barbecuing, plus safety advice and best wishes for the holiday. Offer seasonal recipes, photos of your specialities, and videos from your chefs if they sign up for your marketing emails, newsletter, or visit your social media or website. 

1. Our Chef’s ??‍? Top 10 Tips for Labor Day BBQ
2. We Share Our Labor Day BBQ Recipes!
3. Say Goodbye to Summer With our Cookout Tips
4. Follow Us For Recipes & Tips This Labor Day
5. Visit Us For Labor Day BBQ or Celebrate With Us From Wherever You Are!!
   
   

Holiday events are a great way to bring excitement to your restaurant. If you’re in a location with a lot of travellers you can find new customers on holiday weekends, so you should seize the opportunity to connect with both new and existing customers. Labor Day represents the end of summer, back to school, and a break from hard work. Do your best to reward your customers with great food and great deals.

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