Mobile Apps – 2017 Trends To Be – Part 2
Further to the trends that we discussed in Part-1 of the blog, we shall discuss the remaining trends going to be in 2017 year.
#7 The Exponential Growth of IoT Apps
While the Internet of Things has been touted as the “next big thing” for the past five years or so, we haven’t seen much traction in this arena. In order for IoT to work, there needs to be a certain minimum amount of web-capable devices in the wild. Now that wearables and interconnected devices like Smart Home monitors are so popular, you can expect to see many more IoT apps in 2017. Apps for everything from fuel monitoring to energy meter tracking to workplace productivity will go gangbusters.
#8 A Renewed Focus on Mobile Security
We’ve seen plenty of security breaches at massive banking firms and businesses all over the globe in the past year. Thanks to wearables and IoT, the odds of a data breach at any given company are going to increase drastically in 2017. Expect to see firms of all sizes spend big money cracking down on potential holes in their security. You can expect to see more software companies offering more products and services that revolve around mobile security solutions.
#9 The Increasing Importance of Big Data
More and more, businesses of all sizes are relying on Big Data to give them an edge in an increasingly competitive marketplace. Using that data to come up with insights regarding consumer behavior is the brass ring for most marketers. Companies that use Big Data to craft their marketing campaigns and fine-tune mobile app experiences should have a dedicated Big Data specialist on the payroll. Outsourcing Big Data collection and analysis will become increasingly popular in the coming year.
#10 A Focus on Speedier Mobile App
It goes without saying that apps must be supported by an adequate IT infrastructure in order to deliver a satisfactory experience to end users. Nowadays, a slow app can actually kill a marketing campaign dead in its tracks since Google and Facebook have speed requirements for mobile apps. If you use Facebook Ads or Google’s AdSense to push traffic to your app, you’d better make sure that your app’s hosting is topnotch to avoid being banned by these heavyweights.
#11 Minimum Security Requirements
While the push to encrypt all Internet traffic has been in the works for some time, Google is really starting to penalize mobile apps that don’t use HTTPS all the time. In 2017, it will be imperative that apps of all kinds use HTTPS for every page request. If they’re given the opportunity, hackers will exploit any piece of un-encrypted data no matter how insignificant it may seem. Fortunately, moving to universal HTTPS isn’t particularly difficult for the average mobile app developer.
#12 Augmented Realities on the Rise
Thanks to the popularity of Pokémon Go, Augmented Reality has finally come into its own. In many ways, Augmented Reality is the future of mobile commerce at least as far as online marketing is concerned. Apps that learn to incorporate AR elements naturally will see their traffic and user engagement stats improve greatly in 2017. The good news is that even small businesses can afford to build AR apps that greatly increase their market share in their chosen niche.
#13 Taking Your Brand into the Future with Mobile
Predicting the future with any degree of accuracy is usually a fool’s errand since there are so many unknown variables in play. However, you can more or fewer banks on the emerging trends highlighted here. No matter what happens, the future of global commerce is going to be increasingly mobile. Getting in on the ground floor by leveraging the aforementioned trends can ensure that your business survives and thrives over the long haul.